Kasper Sierslev, Jeff de la Cruz and Jonas Mathiesen will share their knowledge on creativity. Join our next Morning Session!
We love hosting these morning sessions, and we are looking forward to doing it again!
The next session will be the 23rd of February and we will be hearing from Jeff de la Cruz and Jonas Mathiesen Syntese Digital and Kasper Sierslev from ZUPA ZITE.
From Kasper Sierslev we will learn about creativity
Almost 40% of marketing development budgets are spent on repeats.
A bit of a bold statement to go with it. But it is nevertheless what a large study recently showed. Much can be saved if you get better control of your briefings. It's not just money but also wasted time, frustrations and errors that you can avoid by working with your approach and process.
Kasper Sierslev is CCO at ZUPA ZITE, which runs in-house agencies for various companies. Before that, he was creative director at, among others, Maersk. But he also runs 'Contenlinjen', where he teaches social media people, copywriters and other content creators how to get more and better ideas.
So today's presentation is about methodology, processes and briefings, but also concrete tips and tricks for how to get ideas for your content production. It may sound a bit dull, but we promise you it will be anything but that.
By getting better processes, you and your team will have more time to create better content.
From Syntese Digital we will learn about how creativity can be unfolded via Display Ads
Did you know that 70% of a campaigns succes is due to its creativity?
Why has Display Advertising - the oldest digital platforms - become more relevant than ever before?
Display Advertising, also called Banner Advertising, does not have the best reputation. "Boring Banners, no views what so ever, poor resolution" etc.
However, technology has since moved forward and with new insights into consumer interests, Display Advertising is now more relevant than ever.
Marketing specialists Jeff de la Cruz & Jonas Mathiesen from Syntese Digital will guide you through the dos and dont’s to ensure compelling banners with films that your target audience will notice.
The event is in Danish.